Generative Engine Optimisation
Is your digital presence AI ready?
Run a free website test to discover how easily search engines and AI assistants can access, understand and represent your business.
Seven audit categories
- 01Crawlability and indexing20
- 02Business identity and structured data20
- 03Content clarity and answerability20
- 04Trust and authority signals15
- 05External presence and consistency15
- 06llms.txt and machine-readable content5
- 07Rendering and performance5
Scored out of 100. Checks without evidence are marked “Not tested” rather than guessed.
Search is changing. Your website still needs to be understood.
AI assistants and AI-powered search experiences assemble answers from websites, search indexes and external sources such as directories, publications and profiles. They work with whatever information they can reliably access and interpret.
That makes the basics matter more, not less. A business needs pages that can be reached, information that is clearly structured, and details that are consistent wherever they appear.
AI Readiness
Whether your website is technically and editorially prepared to be understood by search engines and AI systems. This is what the free test measures.
AI Presence
Whether your business is actually mentioned or cited in live AI-generated answers. This is monitoring work, and it will arrive later as a paid feature.
Preparing a website well improves the chances that systems can represent you accurately. It cannot guarantee citations, rankings, recommendations or traffic, and we will never tell you otherwise.
Choose the right check
Start broad, or check llms.txt directly
The free AI Readiness Test is the best starting point for most websites. The llms.txt Validator is a focused check for one optional machine-readable file.
Primary check
Free AI Readiness Test
Check your homepage, robots.txt, sitemap.xml and llms.txt across seven categories. You receive an explainable score, evidence and prioritised recommendations.
Run the free testFocused tool
llms.txt Validator
See whether a site's llms.txt exists, is served correctly and contains useful, verifiable information.
Check an llms.txt fileOptional and worth five points. It does not guarantee visibility in AI answers.
What the test examines
Seven categories of observable signals
01
Crawlability and indexing
Whether crawlers can reach your pages and find your sitemap.
20 points
02
Business identity and structured data
Whether machines can identify who you are and what you offer.
20 points
03
Content clarity and answerability
Whether your page text is readable, titled and clearly structured.
20 points
04
Trust and authority signals
Whether ordinary trust pages and details are present and linked.
15 points
05
External presence and consistency
How your business appears across sources beyond your website.
15 points
06
llms.txt and machine-readable content
One small component: a plain-text summary file for AI clients.
5 points
07
Rendering and performance
Whether content exists in the HTML rather than only after scripts run.
5 points
llms.txt is deliberately weighted at five points. It is one small, optional component, not a route into AI answers.
How it works
Three steps, a few seconds
Step 1
Enter your website
Type your address with or without https:// — nothing to install and no account needed.
Step 2
We inspect its technical and content signals
Your homepage, robots.txt, sitemap.xml and llms.txt are retrieved and read as text.
Step 3
Receive your score and prioritised improvements
Every result carries the evidence behind it and a clear next action.
Example structure
What a report contains
This is an illustration of the report layout, not a real audit and not a customer result. Your own figures come from your own website.
Example report structure
Illustration only
Overall score
— / 100
With score band and audit coverage
Category scores
- Crawlability and indexing— / 20
- Business identity and structured data— / 20
- Content clarity and answerability— / 20
- Trust and authority signals— / 15
- External presence and consistency— / 15
- llms.txt and machine-readable content— / 5
- Rendering and performance— / 5
What is working
Checks that passed, with the evidence found.
Critical issues
Signals that block understanding, first in the list.
Quick wins
Small changes with a clear effect.
Longer-term improvements
Work that needs planning or content.
Not tested
Checks with no evidence in a homepage-only scan.
The score measures observable signals on your website. It does not claim to reproduce the private ranking or retrieval systems used by Google, OpenAI, Anthropic, Perplexity or any other provider.
- Every score must be explainable
- Every failed check must include evidence
- Every recommendation must be actionable
- Passing the checks cannot guarantee an AI mention or citation
- Results are a diagnostic snapshot and may change as the website changes
Learn more
Understand your result before you spend anything.
Why AI readiness matters
What machines can and cannot read on your website, and whether to maintain, optimise, modernise or rebuild it.
What real websites score
Aggregate findings from real audits, published only once enough websites have been tested.
Frequently asked questions
How the score is produced, what it cannot promise, and what to do with your results.
Pricing
Start free, go deeper when you are ready
The Quick Test is always free. A Complete Website Audit is a single $10 payment, and scheduled checks start at $9 a month.
Free Quick Test
$0
No account required
A first, evidence-led look at your homepage and machine-readable files.
Complete Audit
$10
One-time payment, in USD
One Complete Website Audit across up to 25 selected public pages.
Monthly Monitoring
$9 / month
Per month, in USD. Renews automatically until cancelled.
One scheduled Complete Website Audit every month, with a change summary.
Weekly Monitoring
$15 / month
Per month, in USD. Billed monthly, audited weekly. Renews until cancelled.
One scheduled Complete Website Audit every week, with a change summary.
Agency Monitoring
$49 / month
Per month, in USD. Billed monthly, audited weekly. Renews until cancelled.
Weekly scheduled audits for up to five websites in one dashboard.