Evidence
What complete website audits reveal
These figures come from an authorised portfolio of business websites. The current sample covers a limited mix of website platforms and should not be treated as representative of the entire web.
No individual website, client or domain is ever identified here.
Collection in progress
Nothing is published until at least 25 unique websites have completed a full audit, so that no single website can be identified from an average. 0 of 25 are complete so far.
Segment figures, such as an average by website platform, need at least 10 websites in that segment before they appear.
How these figures are produced
- Only fully complete audits of authorised websites are counted. Partly finished audits are excluded.
- One result per website: the most recent complete audit is used.
- Findings are counted once per website, never once per page.
- A percentage uses only the websites where that check genuinely completed.
- These findings describe this audited sample. They are not an industry-wide study.
- Platform detection is recorded for context only and does not affect any score.
- The make-up of the portfolio can influence the averages shown here.
- No domains, page addresses, contact details or account information are published.
- Figures are recalculated as new complete audits are added, so they will change over time.
These statistics describe observable website signals only. They are not a measure of how often any business is mentioned by an AI assistant.