About GEO Engine

Making AI readiness measurable

GEO Engine Tools was created to make Generative Engine Optimisation more practical, transparent and understandable.

AI-powered search is changing how people discover businesses, products and information. However, much of the advice surrounding AI visibility is vague, exaggerated or impossible to verify.

GEO Engine takes a more measured approach. Our tools inspect observable website signals, show the evidence behind every result and explain what can realistically be improved.

The AI Readiness Score does not claim to reproduce the private systems used by Google, OpenAI, Anthropic, Perplexity or other providers. It measures whether a website provides a clear, accessible and trustworthy foundation that these systems can work with.

Principles

Explain every score
Show the evidence
Never guess when something cannot be tested
Provide practical recommendations
Never guarantee rankings, citations or recommendations

GEO Engine will continue developing practical tools for testing, improving and monitoring how businesses are represented across AI-powered discovery.

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