Frequently asked questions

Generative Engine Optimisation, or GEO, is the practice of preparing a website so that search engines and AI assistants can access it, interpret it and represent the business accurately.

It covers the same foundations as good technical and editorial work: reachable pages, clear structure, accurate business details and machine-readable information.

AI ready means your website provides a clear, accessible and consistent foundation that automated systems can work with.

It does not mean your business will be mentioned in AI answers. We measure readiness, which is observable, rather than presence, which is not.

They overlap heavily. Traditional SEO focuses on ranking in a list of results, while GEO also considers whether a system can extract and restate your information correctly.

In practice most GEO work is careful technical and content work that also helps conventional search.

No. Nothing can guarantee that, and we will never claim otherwise.

The score measures observable signals on your website. It does not reproduce the private ranking or retrieval systems used by Google, OpenAI, Anthropic, Perplexity or any other provider.

The free AI Readiness Test retrieves your homepage, robots.txt, sitemap.xml and llms.txt, then runs deterministic checks across seven categories and returns a score out of 100 with the evidence for every result.

It is a homepage-level test, so checks that need more pages are marked as not tested rather than guessed.

The Complete Audit examines up to 25 selected public pages, looks at site-wide consistency and internal architecture, measures homepage mobile performance, and produces a prioritised action plan with drafted implementation content and a private PDF report.

It is saved to your account with your audit history.

Coverage tells you how much of the scoring system could actually be tested. When a check has no evidence available it is excluded rather than failed, and the score is renormalised across the checks that were tested.

Lower coverage usually means pages could not be retrieved, or that a signal simply does not exist on the website.

It is optional. It is one small component worth five points, and it is only useful when its contents are accurate and its links work.

A well-written llms.txt is a helpful summary for AI clients. It is not a route into AI results on its own.

A Complete Audit produces one of four outcomes: maintain, optimise, modernise or consider rebuilding, together with the evidence behind it.

It is a diagnostic aid, not an instruction. Website age is never used on its own, and cost and business needs should also be weighed.

Test after any significant change to your website, and otherwise monthly for a stable site or weekly if you publish often.

Scheduled monitoring runs the audit for you and tells you what changed.

Yes. We only request public addresses over HTTP or HTTPS, validate every destination and redirect before requesting it, refuse private and internal addresses, send no cookies or credentials, and apply strict timeouts and response size limits.

We never execute scripts from the websites we retrieve.

We store extracted facts and short evidence snippets needed to explain each result. We do not keep full copies of your pages.

You can ask us to remove stored audit or contact information at any time.

Yes. Monitoring is a monthly subscription that you can cancel yourself from your account at any time, and it runs to the end of the period you have paid for.

Your existing reports and PDFs stay in your account and remain readable. Only future scheduled audits stop.

Any developer or agency you trust can implement the recommendations, because every one of them names the evidence and the change required.

OPEN / Studio is GEO Engine's preferred implementation partner. GEO Engine and OPEN / Studio are operated by associated businesses, and you are free to use anyone you wish.